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Think Critically, Decide Swiftly, and Communicate Effectively

Think Critically, Decide Swiftly, and Communicate Effectively

A uniquely designed residential programme offered to the working executives across India.

Session starts from 06 Feb 2023

Session ends on 08 Feb 2023



    ABOUT THE PROGRAMME

    Think Critically, Decide Swiftly, and Communicate Effectively

    Today’s managers operate in a volatile, complex, uncertain and ambiguous world where the available information is either incomplete or inaccurate. Thus decision making becomes extremely challenging. A failure in effective decision-making will leave many organizations behind and let their rivals takeover them. Therefore, to succeed in today’s competitive environment, managers need to be decisive and mentally agile. They need to follow an objective, rational and structured approach to make logical decisions, which makes it imperative for the managers to objectively analyze the available information, develop alternatives and evaluate each alternative on the basis of evaluation criteria before drawing conclusion. This approach to thinking is called Critical Thinking. When managers think critically, it equips them with the ability to communicate clearly and eliminate ambiguity. They are able to communicate their crucial messages in a way that delivers the maximum impact.

    COURSE DETAILS

    Get to know what the programme is all about

    METHODOLOGY

    Participant-centered “workshop methodology” will be followed during the program. The methodology will be a combination of the case method, and simulations including role plays and situation analysis. Also, interactive mini-lectures will be used to explore the themes. The focus of the entire program is to help you reflect on your decision making style and strategies rather than simply teaching you concepts.

    EXPECTED PARTICIPANT

    Senior and Middle Level Executives in all functional areas of management in industry and services.

    PROGRAMME CONTENTS

    The overall coverage of the course will include:

    ▪ Thinking styles

    ▪ What it means to be critical

    ▪ Making a critical choice

    ▪ Critical thinking and communication

    ▪ Taking charge of your irrational tendencies during communication

    ▪ Monitoring your socio-centric tendencies during communication

    ▪ Misunderstanding, challenges, and risks (Critical thinking and communication in difficult situations)

    ▪ Being influential and persuasively argumentative (How to use facts, observations, beliefs, assumptions, claims, premises, and acknowledgment?)

    ▪ Critical thinking and decision making

    ▪ How problems shape decisions

    ▪ Behavioral traps, cognitive biases and decision traps

    ▪ Decision-making processes—random, rational and proactive decision-making process

    ▪ Decision Implementation

    ▪ Role of argumentation and analysis in communicating decision-making

    DURATION

    06th Feb 21 - 08th Feb 23

    PROGRAM CHARGES

    Get your total course expenditure

    PROGRAM FEES AND OTHER EXPENSES

    PROGRAMME DIRECTORS

    Before registering get to know a bit about your director

    Group 23

    Dr. Rahul K. Shukla

    PhD, Fulbright Scholar (University of Pennsylvania)

    General Management

    Dr. Rahul K. Shukla holds a doctorate in English Communication from the University of Lucknow, Lucknow. He has been a recipient of the Fulbright Fellowship and the prestigious Startalk Fellowship at the University of Pennsylvania, Philadelphia.

    PROGRAM CONTACT DETAILS

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    Management Development Programme

    The Strategy Gurukul

    The Strategy Gurukul

    A uniquely designed residential programme offered to the working executives across India.

    Session starts from 06 Feb 2023

    Session ends on 10 Feb 2023



      ABOUT THE PROGRAMME

      The Strategy Gurukul

      It is common for senior executives from industry to attend structured management development programmes for rapid learning. Such programmes help in rapid transfer of theoretical knowledge with examples/anecdotes of their application. However, it comes with its own flip side:
      (a) The knowledge remains relatively superficial as the pressure to cover the content leaves little opportunity of exploring individual topics in depth. This does not align with requirement of deep knowledge by senior leaders for making the high impact decisions. (b) Connection of theory and practice is done in the reverse order as the practice. A known theory is applied correctly to one or more phenomena. But in practice the decision makers start with a known phenomenon (not a theory) and have to identify one or more theoretical lens/tools to make the decision.

      This programme addresses the above limitations in desired outcomes by flipping the whole learning process, where the participants start with a real-life industry problem, identifies theory/models, and makes the decision in a comprehensive manner. In a group, this learning is amplified through a facilitated discussion and interaction with subject experts and peers.

      COURSE DETAILS

      Get to know what the programme is all about

      METHODOLOGY

      The title of the programme is derived from the pedagogy. In the ancient Gurukul System, the learning used to be through deep philosophical discussions on a topic, and also through practice. The process involved not only the learning from guru to disciple, but also disciple to disciple. The method was very organic, no clear “syllabus” where everyone learnt at their own pace. In modern days, the PhD programs in many universities have some similarities to the method of the Gurukul. This programme adopts an organic system of learning – similar to the Gurukul. The participants need to identify a live business problem, within a few broad domains, and submit the same (100 words) before the programme starts. The instructors will choose a few business problems based on their fit with the programme. Each of the chosen problem will be taken up for brainstorming by participants and the instructors. The instructors will guide the process. After the brainstorming, the participants will work in groups, using XLRI’s comprehensive knowledge repositories and academic facilities to learn the fit of theoretical tools and frameworks to their business problems and use them for analysis. The analyses/progress will be presented by each group and critically examined by everyone for further directions or inputs. The instructors will handhold the participants at the beginning, but with each passing day the participants are expected to become more and more self-sufficient.

      EXPECTED PARTICIPANT

      The programme is best suited for:

      • Senior leaders of any type of company
      • Functional Experts who are a part of cross functional teams
      • Middle managers who aspire or expect to take up senior leadership role
      • Entrepreneurs with a developed business model
      • Junior Consultants
      • Finally……..anyone wanting to learn the basics of strategy or complex decisions is welcome

      PROGRAMME CONTENTS

      The participants must submit a one-pager business problem before the start of the programme. The

      chosen live business problem must contain some elements of:

      • Business or Corporate Strategy
      • Strategic Change Management
      • Mergers and Acquisitions
      • Technology, Innovation and Business
      • International Business
      • Family Business
      • Business and Society (including CSR, ESG etc)

      The process followed during the programme is presented below:

      The Introduction

      • Introduction to Strategy
      • Working with uncertainty
      • Problem Identification
      • Introduction to tools and resources
      • Group Formation and goal formulation

      The Interaction

      • Interactive and Collaborative strategic analysis (group based)
      • Progress Discussion with programme coordinators
      • Real life examples and cases
      • Revisiting goals

      The Summation

      • Building the strategic plan
      • Presentation and open discussion
      • Personalized feedback
      • Learning Summary

      DURATION

      06th Feb 21 - 10th Feb 23

      PROGRAM CHARGES

      Get your total course expenditure

      PROGRAM FEES AND OTHER EXPENSES

      PROGRAMME DIRECTORS

      Before registering get to know a bit about your director

      Group 17

      Dr. Indrajit Mukherjee

      B.Tech - IIT Kgp; PGDBM - IIMC

      Strategic Management

      Dr. Indrajit Mukherjee had a rich industry experience before he switched into academics. He had been a corporate entrepreneur – building new lines of business; transferred, reverse engineered and indigenized licensed technology; turned around declining business.

      Group 16

      Dr. Saurav Snehvrat

      B.Tech (Honours)– NIT Rourkela, MBA (Distinction) – Ross School of Business, University of Michigan at Ann Arbor

      Economics

      Dr. Saurav has approximately 12 years of corporate experience in IT, Automotive, Finance and Manufacturing in India and USA. He also has entrepreneurship experience in the Indian pharmaceuticals sector.

      PROGRAM CONTACT DETAILS

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      Management Development Programme

      People Analytics

      People Analytics

      A uniquely designed residential programme offered to the working executives across India.

      Session starts from 20 Feb 2023

      Session ends on 23 Feb 2023



        ABOUT THE PROGRAMME

        People Analytics

        Human Resource function is no more considered as a cost center alone. HR has illustrated its potential to add value on both sides of income statement via both revenue growth and expense reduction. HR profession is waking up to the potential value of analysis by adopting the power of analytics from various other functions. HR analytics enable us to apply descriptive analytics to understand current human capital problems and prescriptive analytics to improve future outcomes from human capital investments. This programme is designed to help dedicated participants to understand and develop frameworks that will help to structure the work, getting the right type of people to do the work, engage them in the allocated work and continuously explore innovative ways to get the work done.

        COURSE DETAILS

        Get to know what the programme is all about

        METHODOLOGY

        This program is based on combination of methods which include recent case studies from leading organizations, lecture, hands on experience on data analysis, group work to determine the best HR response to data trends, and reflection of organization specifics to contextualize the learning for organizational benefit. Participants are expected to attend this program with

        reasonable understanding about data challenges specific to their organization and sector.

        Continued support: Participants from those organizations willing to get into an academic partnership with XLRI are offered three months of continued support for their first HR analytic project after the MDP. Feel free to contact us for further details

        about academic partnership.

        EXPECTED PARTICIPANT

        1. Managers responsible for allocating resources for various HR initiatives or measuring returns from them
        2. Professionals interested in optimization of human capital based change initiatives
        3. Professionals interested in implementing evidence based HR investments in their organizations
        4. Professionals planning to update or improve their HR Analytical skills
        5. Members from organizations planning to set up an HR Analytic team for the first time
        6. Professionals interested to improve the existing way of collecting HR data or make meaningful use of existing HR data for future decisions.

        PROGRAMME CONTENTS

        ▪ Human Capital Analytic Continuum

        ▪ Analytical Foundations of HR Measurement

        ▪ The Workforce Analytic Process: Designing an HR Analytic Project

        ▪ Descriptive Analytics: Identifying Trends in Existing HR data

        ▪ Predictive Analytics: Making Forecasts about Possible Outcomes

        ▪ Prescriptive Analytics: Designing and Implementing HR Interventions based on Predictive Analytics

        ▪ Illustrations of HR Analytics: Staffing, Training, Performance Management, Compensation, Attrition Management and

        Engagement Initiatives

        DURATION

        13th Feb 21 - 15th Feb 23

        NOTE

        This is an introductory program meant for professionals planning to learn about the utility of HR Analytics through a systematic development program. This program will help you to utilize HR analytics in making better HR decisions in day to

        day work or to pursue a full time career in HR analytics. Also note that this MDP is not meant for experts who are looking for advanced analytic tools within HR domain.

        HR Analytics is a logic driven process and hence do not mandate expertise in statistical techniques. We encourage even those HR professionals uncomfortable with quantitative methods to attend the program and get surprised by experiencing the utility

        of logic driven analytical process. Due to the necessity for close interaction, individual guidance and continued support, the number of participants for this MDP is limited to 10 - 12 participants per batch.

        PROGRAM CHARGES

        Get your total course expenditure

        PROGRAM FEES AND OTHER EXPENSES

        PROGRAMME DIRECTORS

        Before registering get to know a bit about your director

        Group 21

        Dr. Gloryson R B Chalil

        B.Sc. (Agriculture - AAI, Allahabad), PGDM (PM&IR), MLL&LW (Symbiosis), FPM (IIM Bangalore)

        Organizational Behaviour

        Dr. Gloryson Chalil, a Fellow from IIM Bangalore teaches electives such as Strategic HRM, Organizational Change and Development, and other core courses at XLRI.

        PROGRAM CONTACT DETAILS

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        Management Development Programme

        Out-think! How to use game theory to outsmart the competition

        Out-think! How to use game theory to outsmart the competition

        A uniquely designed residential programme offered to the working executives across India.

        Session starts from 13 Feb 2023

        Session ends on 15 Feb 2023



          ABOUT THE PROGRAMME

          Out-think! How to use game theory to outsmart the competition

          Business managers make decisions in an interactive strategic environment. Their decisions affect other businesses, and vice versa. Such situations are known as ‘business games’. Game Theory is the science of playing ‘games’. Managers frequently play ‘games’ with competitors, suppliers, customers, complementors, as well as with internal stake-holders. Internationally, a lot of integration is taking place between decision theory, particularly applied game theory, and business strategy. On one hand, applied game theorists are trying to draw on real life management practices to develop newer and more relevant theories. On the other hand, strategists are coming to depend on game theory to provide a general framework for organizing the otherwise incoherent mass of facts available to them. In this context, the current course seeks to provide the students with an introduction to the interface between game theory and strategy. This 2-days program crystallizes the formulation and execution of tactical moves in complex, competitive business game environment.

          At the end of the program you will able to

          • See business scenarios as ‘games’
          • Identify ‘players’ who affect, or can affect, your earnings
          • Perceive added-value from the ‘game’
          • Create rules to increase value addition
          • Formulate tactics to win
            Link up different games to understand and play the larger game in the context of your business.
          • The program will be most useful for upper-middle to senior-level managers, strategic planners, corporate and business planners, and consultants. Functional managers, who engage themselves in negotiating and / or contracting with customers and / or suppliers, in bidding for contracts against competitors, and in pricing or other strategic decision making, will benefit immensely from this unique program.

          COURSE DETAILS

          Get to know what the programme is all about

          METHODOLOGY

          The program will be delivered with a combination of lectures, case discussions and role-play exercises. A fair amount of interaction is expected from the participants.

          EXPECTED PARTICIPANT

          The program is designed for upper-middle through senior-level managers who are now, or will be, deeply involved in the development of strategy at the corporate, business or functional level in their organizations.

          PROGRAMME CONTENTS

          1. The Art and Science of “Business Games”

          1. Playing “games” as games
          2. Lose-lose to win-win - Increasing the pie
          3. “War and Peace” of business world - Understanding Conflict and Co-operation
          4. Timing of moves – Taking advantage
          5. Weighing risk

          2. The Value Net

              Understanding the strategic interaction map of the firm and its suppliers, competitors, complementors and customers

              a. Roadmap of the PARTS framewor

          3. Players

             a.Becoming a player – Enter the game

             b.Bringing in other players – Gain bargaining power

             c. Changing the players – Change the game

          4. Added-value

          a. Added value under competition – Trade-offs and trade-ons

          b. Added value from relationship – Positive reciprocity

          5. Rules

          a.The right rule for the right game - Creating incentives and threats

          b.Rules in business-to-business (B2B) setting – Contracts as rules

          c. Rules in mass markets – Prices (MRP), targeted rebates and offers

          6. Tactics

          a.Making commitments

          b.Being credible

          c.Using information strategically

          7. Scope

          a. Links between games through added-value, rules and tactics

          b. Putting it all together - The larger game

          8. Applications

          a.Negotiating

          b.Contracting

          c.Bidding

          DURATION

          13th Feb 21 - 15th Feb 23

          PROGRAM CHARGES

          Get your total course expenditure

          PROGRAM FEES AND OTHER EXPENSES

          PROGRAMME DIRECTORS

          Before registering get to know a bit about your director

          Group 22

          Sumit Sarkar

          M.A., Ph.D. (JNU), New Delhi, India

          Economics

          Full Professor, XLRI, from January 2019. Hel is also Associate Professor, XLRI, from August 2009 to December 2018

          PROGRAM CONTACT DETAILS

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          Management Development Programme

          Marketing for Non- Marketers : Just the essentials

          Marketing for Non- Marketers : Just the essentials

          A uniquely designed residential programme offered to the working executives across India.

          Session starts from 21 Feb 2023

          Session ends on 23 Feb 2023



            ABOUT THE PROGRAMME

            Marketing for Non- Marketers : Just the essentials

            The world of business has changed dramatically over the last decade. It is a closely connected world where the organizations are developing forward looking capabilities. Acquiring general management skills in addition to existing functional skills are an essential prerequisite to building one’s leadership capabilities. In today’s business organizations all functional profiles need to understand the customer perspective and take decisions accordingly. Therefore, a basic understanding of core marketing concepts lays the foundation for evolving roles of the future. This course enables managers to gain valuable insights in marketing making them future ready for leadership roles.

            COURSE DETAILS

            Get to know what the programme is all about

            METHODOLOGY

            Class discussion on latest developments in Marketing

            Case discussions

            Video content analysis

            Presentations

            Simulations and role play

            EXPECTED PARTICIPANT

            The course is suitable for functions that are not directly interacting with the customer, but

            their functional decisions have a significant impact on customer satisfaction. Ideal for junior

            to mid-level professionals in the areas of Finance, IT, HR, R&D, production, Engineering,

            legal, procurement and any other.

            PROGRAMME CONTENTS

            • Changing Business models and role of Marketing
            • Concept of Value
            • Customer centric vs Product centric
            • Product Market fit
            • Psychology of Buying
            • Usefulness of Branding
            • Smart Pricing
            • Return on Marketing Investments
            • Digital Marketing
            • Data Analytics for marketing

            DURATION

            20th Feb 21 - 23th Feb 23

            12 sessions of 90 mins each

            PROGRAM CHARGES

            Get your total course expenditure

            PROGRAM FEES AND OTHER EXPENSES

            PROGRAMME DIRECTORS

            Before registering get to know a bit about your director

            Group 19

            Dr Smitu Malhotra

            M.B.E. (Delhi Univ.), Ph.D. (IIT Kharagpur)

            Marketing

            Associate Professor of Marketing, XLRI School of Management, Jamshedpur. Dec 2005 - 2012 - Assistant Professor of Marketing, XLRI, School of Management, Jamshedpur

            Group 20

            Mr. Samar Singh Sheikhawat

            MBA – Marketing and Finance from Symbiosis, Pune.

            Marketing and Finance

            Mr Samar Singh Sheikhawat is a veteran at building brands. He joined United Breweries Limited, as Senior Vice President – Marketing in November 2009.

            PROGRAM CONTACT DETAILS

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            Management Development Programme

            Marketing Analytics for Effecting Planning

            Marketing Analytics for Effecting Planning

            A uniquely designed residential programme offered to the working executives across India.

            Session starts from 20 Feb 2023

            Session ends on 24 Feb 2023



              ABOUT THE PROGRAMME

              Marketing Analytics for Effecting Planning

              Quantifying the efficacy of marketing is an age old problem. As John Wanamaker said a century ago, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” However, increasingly Marketing Budgets are being challenged by CEOs and the CFOs as the value of these expenditure to the organization is less than clear. As such, there is an increasing realization that CMOs and senior marketing executives need to adopt a more quantitative methodology to the development and implementation of marketing plans and activities. They not only need to explain their plans but also justify the strategy, tactics, and outcomes with hard numbers. They must also realize that numbers and analytics increasingly represent the language of business that they must get attuned to. This course provides tools and approaches to measure the effectiveness of marketing expenditures that can help marketing managers make better investments to get more “bang” for the buck. The course provides frameworks to quantify the impact of various marketing efforts, with special attention to accessing both their short term and long-term implications. The course will also explore how traditional measures like awareness, loyalty, satisfaction, distribution levels, market share, are linked to the financial outcomes.

              COURSE DETAILS

              Get to know what the programme is all about

              METHODOLOGY

              The pedagogy will comprise lectures, case discussions, simulations, exercises and experience sharing by

              participants. There will be sessions by Industry experts in the field. Concepts will be explained using examples

              drawn from an industry and the participants would be encouraged to relate them to their respective industries.

              EXPECTED PARTICIPANT

              People from Marketing functions and other related functions

              PROGRAMME CONTENTS

              1. Understanding Data; Basics of Statistics and Data Interpretation on MS EXCEL/R
              2. Market Analysis; Sales Forecasting, Market Share Analysis; Other Market performance indicators like Penetration, Usage, Brand performance, Satisfaction.
              3. Customer Analysis: Customer Choice Analysis, Customer Profitability Analysis, Lifetime Value; Acquisition and Retention Costs and rates
              4. Product Analysis: Product Portfolio Analysis, New Product Sales Forecasting; Cannibalization Analysis
              5. Sales and Distribution: Sales force sizing, effort (Call Planning), territory planning, target setting, compensation planning; performance appraisal. Distributor, numbers, margin and profitability, performance appraisal
              6. Advertising and Sales Promotion: Performance of Ads, media planning, setting advertising and sales promotion budget
              7. Retail analysis, category analysis, retal lift and promotion analysis
              8. Social media analysis
              9. Marketing Analytics & Decision Making by Marketing Manager: Bringing it all together

              DURATION

              20th Feb 23 - 24th Feb 23

              PROGRAM CHARGES

              Get your total course expenditure

              PROGRAM FEES AND OTHER EXPENSES

              PROGRAMME DIRECTORS

              Before registering get to know a bit about your director

              Group 1

              N Raj Kumar

              BE, PGDM (XIMB), Ph.D.

              Marketing

              May 2007 to date Associate Professor XLRI, Jamshedpur. 2005- May 2007 Associate Professor, IBAT SOM, KIIT Deemed University, Bhubaneswar

              Group 2

              Dr Sanjeev Varshney

              MBA, FPM (MDI, Gurgaon)

              Marketing

              Working as Professor of Marketing at XLRI Jamshedpur since February 2019. Worked as Associate Professor of Marketing at XLRI since January 2011

              PROGRAM CONTACT DETAILS

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              Management Development Programme

              HR Business Partnering

              HR Business Partnering

              A uniquely designed residential programme offered to the working executives across India.

              Session starts from 06 Feb 2023

              Session ends on 09 Feb 2023



                ABOUT THE PROGRAMME

                HR Business Partnering

                In today's competitive world, human element is considered as the most critical element determining the success of every organization. Realizing the limited ability of other assets to differentiate the organization from its competitors, effective managers are shifting their focus towards human assets. Still organizations report huge variations in taking advantage of this critical asset due to the inability of its HR and line managers to design solutions relevant for respective organization. Many of the existing initiatives vary from attempts to copy the practices of market leaders to implementation of the latest fad within HR domain, and naturally fail to report results relevant to the business. This programme is designed to help dedicated participants to realize the potential of HR business partnership and equip them to design and implement customized HR initiatives relevant to the organizations they are accountable for.

                COURSE DETAILS

                Get to know what the programme is all about

                METHODOLOGY

                The programme is based on combination of methods which include case studies, lecture, group work and reflection of organizational specifics. Participants are expected to attend the programme with reasonable understanding about their organizational challenges and impact of existing HR policies on same. They need to actively participate in learning process by relating the concepts discussed/shared during the programme to organizational reality and other relevant factors.

                EXPECTED PARTICIPANT

                ▪ Managers empowered to allocate resources for HR initiatives

                ▪ HR professionals involved in HR Policy decisions

                ▪Line managers interested to compete through talent differentiation HR generalists expected to customize organization

                polices for respective business units

                ▪ Managers (both Line and HR) expected to link engagement initiatives to tangible business results

                ▪ Managers (both Line and HR) expected to develop initiatives to address attrition levels of an organization

                This programme is meant for Line and HR managers who are familiar with the challenges and opportunities of organization

                they are currently working on; not for HR consultants or HR trainers.

                Even though the target audience is expected to be from Senior/Middle level of managerial cadre, empowered young managers

                operating in entrepreneurial / professional firms are also encouraged to participate in this management development

                programme.

                PROGRAMME CONTENTS

                • ▪HR Business Partnering: A Necessity and an Opportunity

                  ▪Investments in HR: A Partnership Approach

                  ▪Talent Segmentation: A Business Perspective

                  ▪Designing HR Initiatives for Business Solutions

                  ▪Customizing HR Policies for a Dynamic Business World

                  ▪Linking Engagement Initiatives to Critical Success Factors of Business

                  ▪Attrition Management: New Insights for Business Success

                  ▪HR Analytics: From HR Measurement to Prediction of Business Results

                DURATION

                06th Feb 23 - 09th Feb 23

                PROGRAM CHARGES

                Get your total course expenditure

                PROGRAM FEES AND OTHER EXPENSES

                PROGRAMME DIRECTORS

                Before registering get to know a bit about your director

                Group 21

                Dr. Gloryson R B Chalil

                B.Sc. (Agriculture - AAI, Allahabad), PGDM (PM&IR), MLL&LW (Symbiosis), FPM (IIM Bangalore)

                Organizational Behaviour

                Dr. Gloryson Chalil, a Fellow from IIM Bangalore teaches electives such as Strategic HRM, Organizational Change and Development, and other core courses at XLRI.

                PROGRAM CONTACT DETAILS

                For program related queries, contact

                Management Development Programme

                Corporate Communication Management for leaders in a VUCA World

                Corporate Communication Management for leaders in a VUCA World

                A uniquely designed residential programme offered to the working executives across India.

                Session starts from 28 Feb 2023

                Session ends on 02 Mar 2023



                  ABOUT THE PROGRAMME

                  Corporate Communication Management for leaders in a VUCA World

                  The world of business is undergoing rapid transformation. We now operate in a VUCA world – volatile, uncertain, complex and ambiguous. Business models are rapidly transforming, technology has been incredibly disruptive and new age consumers are dramatically different from their predecessors. Also, we live in a global, hyperconnected world that is greatly impacted by social media. The need for stable, mature leadership has never been more keenly felt in all fields of human activity. And nowhere is this truer than in the corporate world. An essential part of the duties of a leader in any organization involves interacting with and managing multiple stakeholders. And one of the most important and complex stakeholders is the fourth estate – the media. Every leader needs to understand the power and complexity of this stakeholder. Managed well, the media can be a powerful enabler to positive business sentiment. The opposite is equally true. Poor media management can destroy businesses and stakeholder value. It is hence imperative for business leaders to be trained in this skill. Typically, businesses in India do not give managers and leaders the opportunity to acquire these skills until they are thrust into positions of responsibility where they are supposed to have already acquired these skills. This MDP will address these gaps and help in definitively training leaders to handle this powerful stakeholder for the benefit of the organization and stakeholders.

                  COURSE DETAILS

                  Get to know what the programme is all about

                  METHODOLOGY

                  Class discussions on strategies and tactics for media management, corporate

                  communications and public relations

                  Case study discussions including crisis management – domestic and overseas examples

                  Video content based discussions including social media examples

                  Presentations

                  Simulations and role play

                  EXPECTED PARTICIPANT

                  The course is suitable for top leadership and senior functional heads in organizations where

                  they interact with the media. These organizations may be listed companies or privately held.

                  They could be startups or steady state businesses. They could operate in highly regulated or

                  free market environments.

                  PROGRAMME CONTENTS

                  • How the current business environment shapes consumer and stakeholder perceptions for companies and brands
                  • The changing role of corporate communications and public relations in a VUCA world
                  • Crisis Management – Do’s and Don’ts
                  • PR successes and failures – domestic and international case studies
                  • Promoters and CEOs as brands
                  • Brands perceived more powerfully than companies and CEOs
                  • Concept of Value – speak only if you have something to say
                  • CC and PR in a hyperconnected, digitally enabled, social media driven world
                  • Managing the environment and multiple stakeholders
                  • When it is not necessary to speak, it is necessary to not speak
                  • Perception is reality
                  • To play cricket, you have to look like a cricketer
                  • ROI of a good CC and PR campaign
                  • The role of analytics in CC and PR

                  DURATION

                  28th Feb 23 - 02nd Mar 23

                  PROGRAM CHARGES

                  Get your total course expenditure

                  PROGRAM FEES AND OTHER EXPENSES

                  PROGRAMME DIRECTORS

                  Before registering get to know a bit about your director

                  Group 19

                  Dr Smitu Malhotra

                  M.B.E. (Delhi Univ.), Ph.D. (IIT Kharagpur)

                  Marketing

                  Associate Professor of Marketing, XLRI School of Management, Jamshedpur. Dec 2005 - 2012 - Assistant Professor of Marketing, XLRI, School of Management, Jamshedpur

                  Group 20

                  Mr Samar Singh Sheikhawat

                  MBA – Marketing and Finance from Symbiosis, Pune.

                  Marketing and Finance

                  Mr Samar Singh Sheikhawat is a veteran at building brands. He joined United Breweries Limited, as Senior Vice President – Marketing in November 2009.

                  PROGRAM CONTACT DETAILS

                  For program related queries, contact

                  Management Development Programme

                  Certification Program on Competency-Based Interview

                  Certification Program on Competency-Based Interview

                  A uniquely designed residential programme offered to the working executives across India.

                  Session starts from 02 Mar 2023

                  Session ends on 03 Mar 2023

                  Location: Bangalore



                    ABOUT THE PROGRAMME

                    Certification Program on Competency-Based Interview

                    It has been estimated that the wrong hire costs 1.5 times that person's annual salary. To a great extent, the use of valid selection tools minimizes such costs. Despite the poor validity, unstructured interviews are still very commonly used in job interviews. A structured approach to interviewing, on the other hand, substantially enhances the predictive validity of the selection process. The competency-Based Selection technique, with its structured approach, has been found to be the most valid among the existing selection tools. One of the most commonly used techniques among these is Competency Based Interviews. It is, therefore, important that panellists who are part of any selection interviews are trained in Competency-Based Interview Programme Coverage The coverage of the programme will be as follows: Introduction to Competency-based Recruitment and selection Identifying Assessment Specification and Establishing the Assessment Protocol Different types of Interviews Behavioural Events Interview and Competency Based Interview Premise of Behavioural and Situational Interviews Developing Questions for Competency Based Interviews Probing Techniques Understanding your probing styles and its implications Identifying Evidence from Competency Based Interviews Understanding cultural fit Developing Rating Scale for Competency Evidence-based Competency Evaluation

                    MDP Participants will learn by developing Guidelines for Structured Interviews Preparing Behavioural and Situational Questions Examining Evidence for Competency Observing and critiquing interview techniques Conducting and Practicing Competency Based Interviews practising Competency Evaluation based on Behavioural Evidence Exploring alternate sources of Competency Data Certification Process The certification process consists of the following components(1) A knowledge test(2) In-class assignments(3) post-programme interview recording by the participant will be awarded the Certification based on the performance on all three components Expected Participants The programme is meant Internal HR staff and Line Managers involved in Selection Process.

                    COURSE DETAILS

                    Get to know what the programme is all about

                    METHODOLOGY

                    Data Pending

                    EXPECTED PARTICIPANT

                    Data Pending

                    PROGRAMME CONTENTS

                    Data Pending

                    DURATION AND LOCATION

                    2nd Mar 23 - 3rd Mar 23 - Bangalore

                    PROGRAM CHARGES

                    Get your total course expenditure

                    PROGRAM FEES AND OTHER EXPENSES

                    PROGRAMME DIRECTORS

                    Before registering get to know a bit about your director

                    Group 18

                    Dr R K Premarajan

                    M.A. (Psycho) Calicut, Ph.D. (IIT Bombay)

                    Organizational Behaviour and Human Resource Management

                    Working as Professor in the Organizational Behavior and Human Resources areas at Xavier Labour Relations Institute (XLRI) Jamshedpur, India. Joined XLRI in October 1994.

                    PROGRAM CONTACT DETAILS

                    For program related queries, contact

                    Management Development Programme

                    Assessor Certification Program on Assessment Centre Approach to Competency Mapping

                    Assessor Certification Program on Assessment Centre Approach to Competency Mapping

                    Become a professional Assessment center expert with this online Certification in Competency mapping.

                    Session starts from 20 Feb 2023

                    Session ends on 24 Feb 2023

                    Location: Online



                      ABOUT THE PROGRAMME

                      Assessor Certification Program on Assessment Centre Approach to Competency Mapping

                      Wide and sweeping changes are shaping the business landscape today, and threatening to erode the As the availability of quality human resource is not keeping pace with the growing demand, mapping the employee competence and assisting them in competence building are becoming more and more critical. One of the most important issues faced by organisations is the dilemma of choosing the right kind of measurement tools for competency mapping. While there are different approaches to measuring competencies, a combination of Assessment Centre and Psychological Testing approaches seem to be yielding good results. The Assessment Centre (AC) method involves the assessment of a number of individuals by a team of trained assessors using a variety of techniques including business games, in-basket, group discussions, presentation, and interview. Development Centre (DC), a relatively new concept is a variation of AC and provides an experiential environment where the participants on their own determine their development needs as well as the development plan. Assessment Centres and/or Development Centres can provide a comprehensive, standardized evaluation of behaviour based on multiple assessment techniques. They can contribute valuable information to a large number of functions that are carried out by any Human Resource Management (HRM) system in an organisation. The success of Assessment Centre, however, depends on the quality of Assessors. This programme aims to create quality assessors who have undergone the entire process of Behavioral Assessment such as ORCSE. The programme ensures the quality of assessors by the rigorous process and comprehensive content of the 5 day programme. The certification component including the participants running the assessment centres further ensures the quality of assessor training. competitive advantages of companies. It is not uncommon to see marquee firms of yesteryears become casualty of current environmental shocks. Even the surviving companies do so after losing immense value of stakeholders. Only well designed and meticulously implemented turnaround strategies can revive companies facing such shock and bestow their past glory. This unique programme takes the participants through the science behind turning around businesses and transforming strategies

                      COURSE DETAILS

                      Get to know what the programme is all about

                      METHODOLOGY

                      ▪ You will undergo the entire gamut of Assessment Centre Exercise

                      ▪ You will learn by defining competencies

                      ▪ You will learn by observing and classifying behaviour

                      ▪ You will learn from lectures and discussions

                      ▪ You will get an opportunity to practice what you learnt

                      ▪ You will learn by designing exercises and evaluating them

                      ▪ You will learn from cases

                      ▪ You will learn by running a mini assessment centre

                      EXPECTED PARTICIPANT

                      Professionals involved in HR activities in corporate.

                      PROGRAMME CONTENTS

                      ▪ Concept of competencies

                      ▪ Approaches to mapping competencies

                      ▪ Types of Assessment Centre

                      ▪ Behavioral Assessment Process : ORCSE

                      ▪ Observation skills and behaviour reporting

                      ▪ Nature and types of exercises

                      ▪ In basket, Group Decision making, Role Play, Fact Finding

                      ▪ Ancillary tools : CBI and Psychometric Test

                      ▪ Designing exercises

                      ▪ Preparation of assessment report

                      ▪ Giving assessment feedback

                      ▪ Designing and Implementing an assessment centre

                      ASSESSOR CERTIFICATION TEST

                      On the final day there will be a Comprehensive Assessor Certification Test covering both practice and theory.

                      While everyone will receive Certificate of Participation, those who qualify the test will be awarded Certified

                      Assessor certificate by XLRI Jamshedpur. To help ensure the reading material reaches you in time, please

                      complete the registration including payment of fee, at the earliest.

                      DURATION AND LOCATION

                      20th Feb 23 - 24th Feb 23 -  Online

                      PROGRAM CHARGES

                      Get your total course expenditure

                      PROGRAMME FEES AND OTHER EXPENSES

                      PROGRAMME DIRECTOR

                      Before registering get to know a bit about your directors

                      Group 18

                      Dr R K Premarajan

                      M.A. (Psycho) Calicut, Ph.D. (IIT Bombay)

                      Organizational Behaviour and Human Resource Management

                      Working as Professor in the Organizational Behavior and Human Resources areas at Xavier Labour Relations Institute (XLRI) Jamshedpur, India. Joined XLRI in October 1994.

                      PROGRAM CONTACT DETAILS

                      For program related queries, contact

                      Management Development Programme