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Blue Ocean Strategy

A uniquely designed residential programme offered to the working executives across India.

Session starts from
21 November, 2024

Session ends on
23 November 2024



    ABOUT THE PROGRAMME

    Blue Ocean Strategy

    Conventional Strategy is mostly about outperforming competitors and capturing a greater share of the existing market. However, these strategies are becoming susceptible to increasing competition in a globalized world. The traditional approach fails to consider disruptive innovations because industry boundaries are becoming fragile. Consequently, many successful companies of yesteryears are struggling to maintain their dominance. Hence, in this complex business environment companies are required to create a new market – also known as Blue Oceans. Challenge for aspiring managers is to sense and seize new growth opportunities by looking beyond existing customers.

    COURSE DETAILS

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    METHODOLOGY

    It would be a rich learning experience that includes interactive lecture sessions and participative discussions followed by group presentations. This workshop will link basic concepts and frameworks of Blue Ocean Strategy with anecdotal evidences of success and failure from an array of industries.

    EXPECTED PARTICIPANT

    This program is appropriate for executives who are interested to learn and explore various tools and frameworks of ‘Blue Ocean Strategy.’  The program is particularly tailored for executives who are in charge of business development and struggling to do so in a competitive market space.  

    PROGRAMME CONTENT

    This program heavily draws from the international bestseller ‘Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant.’ Specific topics are as follows: 

    • Fundamentals of Strategy
    • Why Blue Ocean Strategy?  
    • Eliminate-Reduce-Raise-Create Actions Framework
    • Using Strategy Canvas to explore New Marketspace
    • Executing Blue Ocean Strategy
    DURATION

    21 – 23 November 2024.  XLRI , Jamshedpur

    PROGRAM CHARGES

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    PROGRAM FEES AND OTHER EXPENSES

    PROGRAMME DIRECTORS

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    FTF515

    Dr. Apalak Khatua

    B. Arch. - IIEST Shibpur (formerly B.E. College, Shibpur), FPM - IIM Calcutta

    Prof. Apalak Khatua is an Associate Professor in the Strategic Management Area, XLRI Jamshedpur. He has done his engineering from the Indian Institute of Engineering Science and Technology (IIEST), Shibpur, and then pursued his doctorate in IIM Calcutta. Before joining XLRI, he was a faculty at IIM Trichy. His areas of research and teaching broadly revolve around corporate strategies in the context of emerging economies.

    PROGRAM CONTACT DETAILS

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    Management Development Programme