Empowerment & Leadership for Women Executives

Content Strategy for Business Excellence

A uniquely designed programme offered to the working executives across India.

Session starts from 12 Feb 2024

Session ends on 16 Feb 2024


    Content Strategy for Business Excellence

    Content is the key to success. For business excellence, professionals in each functional area need to identify right content in a given situation and tactically communicate the content to the target audience. This module aims to develop participants’ knowledge and skills in core concepts related to content strategy, and appreciate the factors that influence content strategy decisions. It offers an in-depth understanding of content from a historical as well as contemporary perspectives. The knowledge frameworks in this course familiarize you with different types of content strategy in business viewpoint.


    Get to know what the programme is all about


    The training will follow lecture, analysis of case studies, role plays, group exercises, presentations and project workshop.


    Senior- and mid-level professionals aiming to develop content strategy skills for career growth, small businesses and startups aspiring for business growth.


    The overall coverage of the program will include:

    1. Content strategy for thought leadership.
    2. Content strategy for entrepreneurial success.
    3. Content strategy for financial communication.
    4. Content strategy for supply chain efficiency.
    5. Content strategy during the crisis.
    6. Content strategy for consumer behaviour change.
    7. Content strategy for global leadership.
    8. Content strategy in Artificial Intelligence contexts.

    12 Feb- 16 Feb 2024. XLRI , Jamshedpur


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    Before registering get to know a bit about your director


    Prof. Prashant Kumar

    BTech, MBA, Ph.D.

    Content Strategy for Business Excellence

    Dr. Prashant Kumar has earned a doctoral degree from National Institute of Industrial Engineering NTIIE Mumbai. He has been teaching courses such as Industry 4.0, Services Marketing, Marketing Planning and Implementation, Digital Marketing, Marketing Research, Business to Business Marketing, Sales and Distribution Management, Business Forecasting and Environmental Management in business schools in India, Mexico and Thailand and UAE at graduate, post-graduate and executive levels. In XLRI Jamshedpur, he is actively involved in training executives from diverse set of industries. As one of the specialized areas of business, Dr. Kumar is offering Management Development Program in Content Strategy for Business Excellence at XLRI Jamshedpur. This program will not only offer skillsets and decision-making abilities related to designing and communication of content within given contexts, but also exposure to contemporary approaches to manage content changing business landscape. His research interests include luxury consumption, green marketing, industry 4.0, information quality, and key account management. His work has been published in a number of international journals, including Asia Pacific Journal of Marketing and Logistics, Australasian Marketing Journal, European Journal of Marketing, Industrial Marketing Management, International Journal of Retail and Distribution Management, Journal of Retailing and Consumer Services, Management Review Quarterly, Marketing Intelligence and Planning, Young Consumers. He has also presented papers in several international conferences in Asia and Europe. He is also contributing to the society through additional roles associated with various editorial/journal committees and academic advisory committees.


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    Management Development Programme

    Content Strategy for Business Excellence