Corporate Communication Management for leaders in a VUCA World

A uniquely designed residential programme offered to the working executives across India.

Session starts from 28 Feb 2023

Session ends on 02 Mar 2023


    Corporate Communication Management for leaders in a VUCA World

    The world of business is undergoing rapid transformation. We now operate in a VUCA world – volatile, uncertain, complex and ambiguous. Business models are rapidly transforming, technology has been incredibly disruptive and new age consumers are dramatically different from their predecessors. Also, we live in a global, hyperconnected world that is greatly impacted by social media. The need for stable, mature leadership has never been more keenly felt in all fields of human activity. And nowhere is this truer than in the corporate world. An essential part of the duties of a leader in any organization involves interacting with and managing multiple stakeholders. And one of the most important and complex stakeholders is the fourth estate – the media. Every leader needs to understand the power and complexity of this stakeholder. Managed well, the media can be a powerful enabler to positive business sentiment. The opposite is equally true. Poor media management can destroy businesses and stakeholder value. It is hence imperative for business leaders to be trained in this skill. Typically, businesses in India do not give managers and leaders the opportunity to acquire these skills until they are thrust into positions of responsibility where they are supposed to have already acquired these skills. This MDP will address these gaps and help in definitively training leaders to handle this powerful stakeholder for the benefit of the organization and stakeholders.


    Get to know what the programme is all about


    Class discussions on strategies and tactics for media management, corporate

    communications and public relations

    Case study discussions including crisis management – domestic and overseas examples

    Video content based discussions including social media examples


    Simulations and role play


    The course is suitable for top leadership and senior functional heads in organizations where

    they interact with the media. These organizations may be listed companies or privately held.

    They could be startups or steady state businesses. They could operate in highly regulated or

    free market environments.


    • How the current business environment shapes consumer and stakeholder perceptions for companies and brands
    • The changing role of corporate communications and public relations in a VUCA world
    • Crisis Management – Do’s and Don’ts
    • PR successes and failures – domestic and international case studies
    • Promoters and CEOs as brands
    • Brands perceived more powerfully than companies and CEOs
    • Concept of Value – speak only if you have something to say
    • CC and PR in a hyperconnected, digitally enabled, social media driven world
    • Managing the environment and multiple stakeholders
    • When it is not necessary to speak, it is necessary to not speak
    • Perception is reality
    • To play cricket, you have to look like a cricketer
    • ROI of a good CC and PR campaign
    • The role of analytics in CC and PR


    28th Feb 23 - 02nd Mar 23


    Get your total course expenditure



    Before registering get to know a bit about your director

    Group 19

    Dr Smitu Malhotra

    M.B.E. (Delhi Univ.), Ph.D. (IIT Kharagpur)


    Associate Professor of Marketing, XLRI School of Management, Jamshedpur. Dec 2005 - 2012 - Assistant Professor of Marketing, XLRI, School of Management, Jamshedpur

    Group 20

    Mr Samar Singh Sheikhawat

    MBA – Marketing and Finance from Symbiosis, Pune.

    Marketing and Finance

    Mr Samar Singh Sheikhawat is a veteran at building brands. He joined United Breweries Limited, as Senior Vice President – Marketing in November 2009.


    For program related queries, contact

    Management Development Programme