Corporate Communication Management for leaders in a VUCA World

The world of business is undergoing rapid transformation. We now operate in a VUCA world – volatile, uncertain, complex and ambiguous. Business models are rapidly transforming, technology has been incredibly disruptive and new age consumers are dramatically different from their predecessors. Also, we live in a global, hyperconnected world that is greatly impacted by social media. The need for stable, mature leadership has never been more keenly felt in all fields of human activity. And nowhere is this truer than in the corporate world. An essential part of the duties of a leader in any organization involves interacting with and managing multiple stakeholders. And one of the most important and complex stakeholders is the fourth estate – the media. Every leader needs to understand the power and complexity of this stakeholder. Managed well, the media can be a powerful enabler to positive business sentiment. The opposite is equally true. Poor media management can destroy businesses and stakeholder value. It is hence imperative for business leaders to be trained in this skill. Typically, businesses in India do not give managers and leaders the opportunity to acquire these skills until they are thrust into positions of responsibility where they are supposed to have already acquired these skills. This MDP will address these gaps and help in definitively training leaders to handle this powerful stakeholder for the benefit of the organization and stakeholders.