XLRI MDP

logo

Emerging Media and Trends in advertising

A uniquely designed residential programme offered to the working executives across India.

Session starts from 19 July 2024

Session ends on 21 July 2024



    ABOUT THE PROGRAMME

    Emerging Media and Trends in advertising

    This course develops an appreciation and understanding of the separate elements of the current and contemporary marketing communications mix which is relevant in the AI dominated world of today. Additionally, how these various elements of marketing mix may be managed as an integrated programme to implement and sustain the brand, product or service strategy in the new age.

    COURSE DETAILS

    Get to know what the programme is all about

    OBJECTIVES

    The objective of this course is to introduce the latest concepts of advertising such as Alternative marketing, Digital Advertising, Influencer Marketing etc. To establish a basic understanding and appreciation of the frameworks and practices of marketing com-munication and how new integrated marketing communication tools affects the entire marketing strategy.

    METHODOLOGY

    Case studies, lecture, class exercise.

    PROGRAMME CONTENTS
    • Setting Goals and Objective
    • Attention and Comprehension
    • Understanding Benefit-Based Attitudes
    • Audio advertising expands
    • Authenticity in advertising
    • Chatbots
    • Creative advertising
    • Digital advertising
    • Moment advertising
    • Programmatic Advertising
    • Voice search advertising
    • Creative Approaches
    • Influencer marketing
    • Personalized advertising
    • Short videos
    • Social commerce
    • Voice search optimization
    DURATION

    19 – 21 July 2024.                    XLRI, Jamshedpur

    PROGRAM CHARGES

    Get your total course expenditure

    PROGRAM FEES AND OTHER EXPENSES

    PROGRAMME DIRECTORS

    Before registering get to know a bit about your director

    download

    Dr. Arpita Srivastav

    PhD in Marketing

    Is an Associate Professor in the Marketing area at XLRI- Xavier School of Management, Jamshedpur. She has obtained her doctorate in marketing (FPM) from Management Development Institute, Gurgaon. She has taught marketing courses to both fresh graduates as well as to people with significant work experience. Her area of specialization is Digital marketing, Marketing communication and Tourism marketing. Arpita has taught students from different nationalities: Indian, Chinese, American, Belgian and Iranian students from Case Western Reserve University (Cleveland, USA), Tongji University (Shanghai, China) and Allied Institute of Management Studies (Dubai, UAE). She has trained participants from OIL, DRDO, NTPC on various forms of communication. She has published research papers and case studies in international journals and has presented her work in various international conferences around the world.

    PROGRAM CONTACT DETAILS

    For program related queries, contact

    Management Development Programme