Is an Associate Professor in the Marketing area at XLRI- Xavier School of Management, Jamshedpur. She has obtained her doctorate in marketing (FPM) from Management Development Institute, Gurgaon. She has taught marketing courses to both fresh graduates as well as to people with significant work experience. Her area of specialization is Digital marketing, Marketing communication and Tourism marketing. Arpita has taught students from different nationalities: Indian, Chinese, American, Belgian and Iranian students from Case Western Reserve University (Cleveland, USA), Tongji University (Shanghai, China) and Allied Institute of Management Studies (Dubai, UAE). She has trained participants from OIL, DRDO, NTPC on various forms of communication. She has published research papers and case studies in international journals and has presented her work in various international conferences around the world.