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Luxury Business and Marketing

A uniquely designed programme offered to the working executives across India.

Session starts from 11 March 2024

Session ends on 15 March 2024



    ABOUT THE PROGRAMME

    Luxury Business and Marketing

    This module aims to develop participants’ knowledge and skills in core concepts related to luxury business and appreciate the factors that influence luxury business decisions. It offers an in-depth understanding of luxury from a historical as well as contemporary perspective. The knowledge frameworks in this course familiarize you with different types of luxury in society from business and consumer viewpoints. At the end of this program, participants should be able to – Understand luxury formats prevalent in luxury markets, nationally, and internationally Demonstrate a critical understanding of contemporary luxury business related issues Plan and develop luxury business initiatives Interpret the ever-changing luxury environment within which luxury brands operate

    COURSE DETAILS

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    METHODOLOGY

    The training will follow lectures, analysis of case studies, role plays, group exercises, presentations
    and project workshop.

    EXPECTED PARTICIPANT

    Mid- and entry-level professionals in companies selling luxury products and services in Indian market, advertising professionals, luxury service providers and their associate partners, small businesses and startups planning to enter luxury segments, executives planning career switch to luxury sector.

    PROGRAMME CONTENT

    The overall coverage of the program will include:

    1. Luxury consumerism and consumer journey.
    2. Luxury branding strategy and communication.
    3. Luxury selling and customer service.
    4. Luxury distribution and stores.
    5. Luxury services.
    6. Responsible luxury and sharing economy.
    7. Accessible and affordable luxury.
    8. Second-hand luxury.
    9. Luxury in international markets.
    10. Digital transformation and luxury.
    11. Conversational commerce (CC) in luxury.
    12. Ethics, laws and governance in luxury.
    DURATION

    11 March- 15 March 2024. XLRI , Jamshedpur

    PROGRAM CHARGES

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    PROGRAM FEES AND OTHER EXPENSES

    PROGRAMME DIRECTORS

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    FTF712

    Dr. Prashant Kumar

    BTech, MBA, Ph.D.

    Luxury Business and Marketing

    Dr. Prashant Kumar has earned a doctoral degree from National Institute of Industrial Engineering NTIIE Mumbai. He has been teaching courses such as Industry 4.0, Services Marketing, Marketing Planning and Implementation, Digital Marketing, Marketing Research, Business to Business Marketing, Sales and Distribution Management, Business Forecasting and Environmental Management in business schools in India, Mexico and Thailand and UAE at graduate, post-graduate and executive levels. In XLRI Jamshedpur, he is actively involved in training executives from diverse set of industries. As one of the specialized areas of business, Dr. Kumar is offering Management Development Program in Content Strategy for Business Excellence at XLRI Jamshedpur. This program will not only offer skillsets and decision-making abilities related to designing and communication of content within given contexts, but also exposure to contemporary approaches to manage content changing business landscape. His research interests include luxury consumption, green marketing, industry 4.0, information quality, and key account management. His work has been published in a number of international journals, including Asia Pacific Journal of Marketing and Logistics, Australasian Marketing Journal, European Journal of Marketing, Industrial Marketing Management, International Journal of Retail and Distribution Management, Journal of Retailing and Consumer Services, Management Review Quarterly, Marketing Intelligence and Planning, Young Consumers. He has also presented papers in several international conferences in Asia and Europe. He is also contributing to the society through additional roles associated with various editorial/journal committees and academic advisory committees.

    PROGRAM CONTACT DETAILS

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    Management Development Programme

    Luxury Business and Marketing