XLRI MDP

logo

Marketing for Non- Marketers : Just the essentials

A uniquely designed residential programme offered to the working executives across India.

Session starts from 21 Feb 2023

Session ends on 23 Feb 2023

About the Programme



    ABOUT THE PROGRAMME

    Marketing for Non- Marketers : Just the essentials

    The world of business has changed dramatically over the last decade. It is a closely connected world where the organizations are developing forward looking capabilities. Acquiring general management skills in addition to existing functional skills are an essential prerequisite to building one’s leadership capabilities. In today’s business organizations all functional profiles need to understand the customer perspective and take decisions accordingly. Therefore, a basic understanding of core marketing concepts lays the foundation for evolving roles of the future. This course enables managers to gain valuable insights in marketing making them future ready for leadership roles.

    COURSE DETAILS

    Get to know what the programme is all about

    METHODOLOGY

    Class discussion on latest developments in Marketing

    Case discussions

    Video content analysis

    Presentations

    Simulations and role play

    EXPECTED PARTICIPANT

    The course is suitable for functions that are not directly interacting with the customer, but

    their functional decisions have a significant impact on customer satisfaction. Ideal for junior

    to mid-level professionals in the areas of Finance, IT, HR, R&D, production, Engineering,

    legal, procurement and any other.

    PROGRAMME CONTENTS

    • Changing Business models and role of Marketing
    • Concept of Value
    • Customer centric vs Product centric
    • Product Market fit
    • Psychology of Buying
    • Usefulness of Branding
    • Smart Pricing
    • Return on Marketing Investments
    • Digital Marketing
    • Data Analytics for marketing

    DURATION

    20th Feb 21 - 23th Feb 23

    12 sessions of 90 mins each

    PROGRAM CHARGES

    Get your total course expenditure

    PROGRAM FEES AND OTHER EXPENSES

    • The fee for the programme will be 36,000 plus GST
    • This will include tuition fees and other infrastructure necessitiies as required for an effective academic programee
    • Travel, Boarding and other expense in case of Residential nomination Charges for the single occupancy will be Rs.4000+GST / per day / per candidate
    • Twin sharing will be Rs. 2400/-+GST per day / per participant including all meals over and above the non residential program fee

    PROGRAMME DIRECTORS

    Before registering get to know a bit about your director

    Group 19

    Dr Smitu Malhotra

    M.B.E. (Delhi Univ.), Ph.D. (IIT Kharagpur)

    Marketing

    Associate Professor of Marketing, XLRI School of Management, Jamshedpur. Dec 2005 - 2012 - Assistant Professor of Marketing, XLRI, School of Management, Jamshedpur

    Know More
    Group 20

    Mr. Samar Singh Sheikhawat

    MBA – Marketing and Finance from Symbiosis, Pune.

    Marketing and Finance

    Mr Samar Singh Sheikhawat is a veteran at building brands. He joined United Breweries Limited, as Senior Vice President – Marketing in November 2009.

    Know More

    PROGRAM CONTACT DETAILS

    For program related queries, contact

    Management Development Programme