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Venture creation and Design Thinking for Entrepreneurs

A uniquely designed residential programme offered to the working executives across India.

Session starts from 04 August 2024

Session ends on 05 August 2024



    ABOUT THE PROGRAMME

    Venture creation and Design Thinking for Entrepreneurs

    The entrepreneurial spirit has been the most significant development in recent econom- ic history. While entrepreneurial behavior is reshaping the business ecosystem, design thinking as an approach can accelerate in introducing innovations, commercializing new technologies, creating new jobs, and creating value by combining resources in exciting new ways. Design thinking has emerged as an important way for designers to draw on rich insights to enhance their products and services. However, design thinking is now beginning to influence how corporate managers go about strategic management, particularly how they bring customer data into their day-to-day planning. We call this integration of design thinking into the practice of strategic management ‘Design-led Strategy.’ In this program, we use design thinking as an ideology to help project managers solve complex problems in a highly user-centric way. This program will be useful for those interested in starting or working for an entrepreneurial venture to collaborate more effectively, solve complex challenges and overcome addiction to the status quo.

    COURSE DETAILS

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    METHODOLOGY

    A mix of lectures, readings, games, and case study discussions. The sessions would be interactive, where attempts will be made to understand the theories and concepts through discussion of the readings and their application in real-life situations.

    EXPECTED PARTICIPANT

    This boot camp is helpful for anyone who dreamed of their start-up, for future project managers who must manage teams, for anyone who wants to create new products in an extremely efficient way, and for anyone who wants to develop amazing prototypes.

    PROGRAMME CONTENT

    Lean Start-Up: Understanding the Entrepreneurial Ecosystem Recognizing Entrepreneurial Opportunity Using Design-Led Strategy Solving Complex Problems Using Design Thinking approach Managing Growth, Sourcing Capital, Scalability issues, and reasons For Failures connect with the customers And End-Users by targeting their actual requirements harvesting the venture.

    DURATION

    05 – 05 August 2024.           XLRI , Delhi

    PROGRAM CHARGES

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    PROGRAM FEES AND OTHER EXPENSES

    PROGRAMME DIRECTORS

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    Sakhhi-Chhabra

    Dr. Sakhhi Chhabra

    Is currently working as an Asst. Professor for Marketing at XLRI Delhi NCR. She is a Fellow from MDI- Gurgaon in the marketing area. She completed her MSc. Marketing from Manchester Business School, UK, and Bachelor in Commerce from Shri Ram College of Commerce, Delhi University. She has previously worked as a regular faculty member at the Indian Institute of Management (IIM), Sambalpur, Odisha. She has also been a visiting faculty at IIM Rohtak and adjunct faculty at ICFAI Business School- Gurgaon. She has successfully published three Harvard case studies, book chapters, and research papers in renowned International and National Journals. She has presented her research work at various reputed conferences in India and abroad.

    Faisal_M_Ahsan

    Dr. Faisal Ahsan

    is currently working as an Assistant Professor of Strategic Management at the XLRI-Delhi/NCR campus. In the past, he has worked as a regular faculty at Indian Insti- tute of Management (IIM), Ranchi for two years. He has also been a visiting faculty at IIM Lucknow and IIM Indore. He is a Fellow of the Indian Institute of Management Luc- know. In addition to academics, he also has more than 10 years’ work experience in the automotive industry. He has been involved in multiple stages of product planning and new product development. He has also delivered talks on interface between industry and academia in top rated engineering colleges.

    PROGRAM CONTACT DETAILS

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    Management Development Programme