In today’s global, high-tech and changing business environment, ability to think strategi- cally is critical to ensuring that an organisation survives, grows and effectively com- petes. Breaking down the elements of a firm’s industrial, competition, country environ- ment, its business strategy and value creation, provides insights that help develop stra- tegic thinking skills. This course focuses on the key principles behind the latest thinking in strategy formulation and implementation to gain competitive advantage. By learning how to continuously plan, monitor, analyse and assess all that is necessary for an organ- isation to meet its goals and objectives, participants will be better prepared to take their organisation forward in a viable strategic direction.