Strategies for Global Market

The time has arrived to rethink about globalization in a rapidly fragmenting world. US Presidential election or Brexit referendum, in recent past, has created an increasingly uncertain and ever-changing business environment. So, the intriguing question is - whether globalization is going backward? Whether xenophobic nationalism and protec- tionism are going to be the prevailing global sentiment? Hence, this course will explore different contours of globalization that influence globalization strategies of MNCs in these turbulent times. Introduction This program will explore a few myths and facts about globalization. Subsequently, we will probe various policy instruments that a government can use to intervene in international trade and the effects of these policy instruments on the organization. We will also discuss - what all ‘differences across countries’ an organization should consider for entering a foreign market? What are the trade-offs between various strategic choices faced by an organization while going global? How these various strategic choices affect the perfor- mances of MNCs? Overall this program will help us to understand why some organiza- tions are more successful than its peers in pursuing a globalization strategy.