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Artificial Intelligence (AI) and Marketing: From Mindset to Action

A uniquely designed residential programme offered to the working executives across India.

Session starts from 04 Sept. 2024

Session ends on 05 Sept. 2024

About the Programme



    ABOUT THE PROGRAMME

    Artificial Intelligence (AI) and Marketing: From Mindset to Action

    With the semantic web gradually penetrating our lives, artificial intelligence (AI) is expected to transform many facets of our existence radically. Entertainment, education, healthcare, logistics, infrastructure, and manufacturing use high-end technology to create highly interactive and intensely immersive experiences. This two-day program would hone the skill sets required to learn applications of artificial intelligence technologies, which promise to change the marketing domain. With the rise of AI, marketers have become more powerful, and they can now make better decisions that bring more value to organizations. This program has been designed for practitioners, academicians, policymakers, and researchers to engage in conversations, co-learn, and co-create an ecosystem for better application of the technology. It will focus on amalgamating fundamental marketing knowledge with contemporary digital marketing practices in the industry.

    COURSE DETAILS

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    METHODOLOGY

    A mix of case study discussions, lectures, and hands-on exercises with data.

    EXPECTED PARTICIPANT

    Practitioners (Middle and Senior Managers) and Researchers working in the marketing area 

    PROGRAMME CONTENTS

    Module 1: Augmented reality and virtual reality: Definition, Best practices, challenges, and opportunities.
    Module 2: Predictive Analytics using Machine Learning Techniques- Big ML
    Module 3: Role of Chatbots: Customer Acquisition and Retention using voice-activated Content
    Module 4: Creating Dashboards using AI-driven insights- Sisense.
    Module 5: Privacy Concerns and Cookie less future.

    DURATION

    04 – 05 September 2024.

    XLRI, Jamshedpur

    PROGRAM CHARGES

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    PROGRAM FEES AND OTHER EXPENSES

    • The fee for the programme will be 24,000 plus GST.
    • This will include tuition fees and other infrastructure necessitiies as required for an effective academic programme.
    • Travel, Boarding and other expense in case of Residential nomination Charges for the single occupancy will be Rs.4000+GST / per day / per candidate.
    • Twin sharing will be Rs. 2400/-+GST per day / per participant including all meals over and above the non residential program fee.

    PROGRAMME DIRECTORS

    Before registering get to know a bit about your director

    Sakhhi-Chhabra

    Prof. Sakhhi Chhabra

    PhD (MDI Gurgaon), MSc. (Marketing), University of Manchester

    Prof. Sakhhi Chhabra is currently working as an Asst. Professor for Marketing at XLRI Delhi NCR. She is a Fellow from MDI- Gurgaon in the marketing area. She completed her MSc. Marketing from Manchester Business School, UK, and Bachelor in Commerce from Shri Ram College of Commerce, Delhi University. She has previously worked as a regular faculty member at the Indian Institute of Management (IIM), Sambalpur, Odisha. She has also been a visiting faculty at IIM Rohtak and adjunct faculty at ICFAI Business School- Gurgaon. She has successfully published three Harvard case studies, book chapters, and research papers in renowned International and National Journals. She has presented her research work at various reputed conferences in India and abroad.

    PROGRAM CONTACT DETAILS

    For program related queries, contact

    Management Development Programme