Management decision-making has become more complex due to the accelerating pace of technology and competitive ecosystem. Understanding deep-rooted consumer insights and market trends has become utmost for companies seeking viable growth. Executives and managers must understand the significance of analytics and business research techniques. Such tools would help uncover consumer insights and provide a logical framework to make effective decisions. This two-day comprehensive course would provide the proficiency to understand how to identify a problem, structure it according to users, apply the appropriate method to col- lect the information, analyze and make a pragmatic decision beneficial to stakeholders. It will enable participants to learn different research designs, qualitative and quantitative methods, scaling, sampling, questionnaire design, and various analytical techniques. Understanding these methods and techniques shall equip participants with a strong foundation for solving business issues. It will enable participants to use data to solve complex marketing problems effectively and confidently.