Uncovering Consumer Insights: Analyzing data for effective decision making
A uniquely designed residential programme offered to the working executives across India.
Session starts from 04 July 2024
Session ends on 05 July 2024
ABOUT THE PROGRAMME
Uncovering Consumer Insights: Analyzing data for effective decision making
Management decision-making has become more complex due to the accelerating pace of technology and competitive ecosystem. Understanding deep-rooted consumer insights and market trends has become utmost for companies seeking viable growth. Executives and managers must understand the significance of analytics and business research techniques. Such tools would help uncover consumer insights and provide a logical framework to make effective decisions. This two-day comprehensive course would provide the proficiency to understand how to identify a problem, structure it according to users, apply the appropriate method to col- lect the information, analyze and make a pragmatic decision beneficial to stakeholders. It will enable participants to learn different research designs, qualitative and quantitative methods, scaling, sampling, questionnaire design, and various analytical techniques. Understanding these methods and techniques shall equip participants with a strong foundation for solving business issues. It will enable participants to use data to solve complex marketing problems effectively and confidently.
COURSE DETAILS
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A mix of lectures, case study discussions, and hands-on exercises with data.
Young professionals up to three years of experience, willing to work in the domain of new product development, promotion, and distribution.
Module 1: Conceptualizing the research problem: Finding information from data inventory.
Module 2: Designing research via qualitative and quantitative techniques
Module 3: Solving business problems using predictive analytics.
Module 4: Communicating analytical output: Numbers to narratives
04 – 05 September 2024.
XLRI, Jamshedpur
PROGRAM CHARGES
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PROGRAM FEES AND OTHER EXPENSES
- The fee for the programme will be 24,000 plus GST.
- This will include tuition fees and other infrastructure necessitiies as required for an effective academic programme.
- Travel, Boarding and other expense in case of Residential nomination Charges for the single occupancy will be Rs.4000+GST / per day / per candidate.
- Twin sharing will be Rs. 2400/-+GST per day / per participant including all meals over and above the non residential program fee.
PROGRAMME DIRECTORS
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Prof. Sakhhi Chhabra
PhD (MDI Gurgaon), MSc. (Marketing), University of Manchester
Prof. Sakhhi Chhabra is currently working as an Asst. Professor for Marketing at XLRI Delhi NCR. She is a Fellow from MDI- Gurgaon in the marketing area. She completed her MSc. Marketing from Manchester Business School, UK, and Bachelor in Commerce from Shri Ram College of Commerce, Delhi University. She has previously worked as a regular faculty member at the Indian Institute of Management (IIM), Sambalpur, Odisha. She has also been a visiting faculty at IIM Rohtak and adjunct faculty at ICFAI Business School- Gurgaon. She has successfully published three Harvard case studies, book chapters, and research papers in renowned International and National Journals. She has presented her research work at various reputed conferences in India and abroad.
PROGRAM CONTACT DETAILS
For program related queries, contact
Management Development Programme
- Ms. Rashi Sahai
- mdpoffice@xlri.ac.in
- Board and Reception
- 91-657-665 3329 / 3330 / 3338